Let’s take a moment to think about the word disruption.
Defined by the Oxford English Dictionary as “to interrupt (an event, activity, or process) by causing a disturbance or problem” it seems that ‘disrupting’ has quite negative implications. But is being disruptive always a bad thing? Not according to Rafael Museri, Co-Founder and CEO of Selina. In Museri’s eyes, to be a disruptor is synonymous with being an agent of renewal. It’s all about perspective.
This is an idea that was introduced at Web Summit 2019 in Lisbon, Portugal last month. Described by Forbes Magazine as “the best technology conference on the planet,” this annual convention unites international leaders who specialize in redefining the global tech industry. It was, therefore, no surprise that Museri was invited to share his experiences in a panel entitled “Being a brand disruptor and proud.” Here’s the full conversation:
Along with co-panelist Anthemos Georgiades, Co-Founder and CEO of Zumper, and moderator Katie Deighton, Senior Reporter at The Drum, Museri outlined why he’s proud that Selina is considered a disruptive hospitality brand.
Aside from Selina’s background, business model, and plans for the future, Museri focused on disruption as a concept in today’s world. “If you’re not feeling the resistance, maybe we’re not being disruptive enough. So you need to feel this resistance […] when you wake up in the morning in order to understand what you’re doing something new. Because if not, probably, you’ll be one more traditional player in the market, which is a little bit less interesting,” said Museri.
Selina offers a naturally disruptive concept, but for Selina’s Co-Founder and CEO, it’s the fight to remain disruptors that really counts.
Selina currently operates over 60 locations throughout Latin America and Europe. We plan to rapidly expand across Europe and the United States, targeting 400 locations and 130,000 beds by 2023.
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